Tactile Wayfinding plaques

Larimer County, Colorado

Photo credit: Teddy Parker-Renga, Larimer County's Community Relations Specialist

 We are city dwellers here at Masterwork Plaques, but that doesn’t mean we aren’t serious nature lovers. When Masterwork was approached by Larimer County to produce their beautifully designed metal Passport Trail Markers, we were thrilled. 

The Larimer County Department of Natural Resources in Colorado manages Larimer County's great outdoor places, including open spaces, trails and water-based recreation areas. They also foster responsible land stewardship through maintaining healthy forestry practices. The county is particularly committed to promoting a sense of community and deep appreciation for the natural and agricultural heritage of the area for present and future generations. 

Each of the sixteen etched bronze trail marker plaques is a small 3” square. Each plaque is fixed to a wooden post placed throughout the county’s open spaces trails. The design team at the Department of Natural Resources provided the metal illustrations, and our studio optimized these designs to ensure each plaque would etch correctly at our etching facility.

Photo credit: Teddy Parker-Renga

Photo credit: Teddy Parker-Renga, Larimer County's Community Relations Specialist

The artwork for each trail marker plaque was particularly important, as the plaques were used for the county’s unique passport program. Each bronze marker was designed with a unique image that represents the space where it is installed. When hikers come along a metal marker on a trail, they can place their hiking “passport”, which they received from the county, over the metal relief and take a rubbing from the plaque (with a pencil, crayon, etc.). This rubbing has a stamping effect which marks their passports and can be used to win various prizes. This fun and interactive activity encourages everyone to hike and enjoy the magnificent nature, while also fostering a sense of pride for the community. 

We’ve found throughout the years that bronze plaques large and small have a unique ability to promote a sense of community where they are installed. Bronze plaques can be used for wayfinding purposes, public art pieces, historic plaques and inset sidewalk medallions. Both long-lasting and eye-catching, metal plaques draw attention to public spaces that may have otherwise been overlooked. As is the case with these Passport markers, plaques can also help lead passers-by through a natural space. Bronze and other metals also have a beautiful visual appeal that will last for years regardless of rain, snow or sun.

We encourage you to learn more about this metal marker project and check out the Larimer County website for more passport program photos captured on the trails.

Ebbet's Field home plate plaque

Masterwork Plaques designed and fabricated a commemorative "home plate" plaque to honor Jackie Robinson’s major league baseball debut. This cast bronze plaque is installed at the former site of Ebbets Field in Brooklyn, NY.

From 1913 - 1957, Ebbets Field was the home of the Brooklyn Dodgers baseball team. Ebbets Field was the site of many of the Dodgers early successes before their eventual move to Los Angeles in 1958. Among these historic successes was the desegregation of the team, with the signing of Jackie Robinson in 1947. Jackie Robinson was the first African American to play in the major leagues, bringing the end to sixty years of segregation in professional baseball.  

The plaque is installed at the precise location of Ebbets Field’s former home plate, where Jackie Robinson first stood at bat on April 15, 1947. The project was developed as a part of Ken Burns newest documentary series, in conjunction with the release of Google’s visual reality headset. By overlaying a photograph onto a more recent photo of the current landscape, Google was able to determine the exact location of the home plate (Yahoo Sports: 10 Degrees: The secret virtual-reality project to honor Jackie Robinson) This commemorative plaque resides in the courtyards of the Ebbets Field high-rise apartment complex, and the home plate shaped plaque faces where the old center field would have been if it still existed today.

Our studio can create custom shaped commemorative plaques in just about any shape and size. For this particular project, we felt it was appropriate to use the dimensions of a home plate, to reference the historic baseball field. 

ABOUT BARANO RESTAURANT

Located in Williamsburg, Brooklyn about six blocks from our design studio is the highly anticipated Barano Restaurant which opens this month. Chef Albert Di Meglio, former chef at Rubirosa, created a menu inspired by his childhood as an Italian-American in Staten Island. The restaurant’s name, Barano, is named after his family’s hometown on the island of Ischia, just off the coast of Naples, Italy. New York Magazine writes, “…the kitchen revolves around a wood-fired oven, rotisserie, and grill, which Di Meglio employs for pizzas like the L’uovo (Swiss chard, capocollo, Fontina, and duck egg) and spit-roasted meats.” Sounds delicious to us!

Photo: Jody Wissner/New York Magazine

The interior design aesthetic of the restaurant was conceptualized by Brooklyn Home Studios, with the restaurant’s exterior signage manufactured by Masterwork Plaques. The building’s exterior features two etched brass plaques, one featuring the name of the restaurant, the other the street address.

Restaurant and exterior signage is most successful when the design is simple, crisp and clean. Our studio always recommends investing in high quality materials. Although we do create plaques in aluminum, zinc and other more affordable metals, brass, bronze and stainless steel will stand the test of time.

We were thrilled to see our plaque featured on the restaurant’s main page! 

Photo from B arano Restaurant .

For more information regarding our etched brass and custom plaques, give us a call at (718) 283-4109, and we will be happy to discuss a variety of options for signage that bests suit your business.

Advice from the Plaque-Makers: Make a Sign that Lasts

Exterior building signage is necessary for just about every type of business. When it comes to designing company plaques, it can be tempting to jam-pack each sign with addresses, tag lines and contact info to give the casual passerby more than one way to reach out to your business. While employee email addresses, phone numbers and physical addresses can all be helpful, an outdoor plaque may not need all of these elements.

To prevent overcomplicating your corporate signage, focus on the company name, logo, and your overall brand identity. The outdoor plaque should clearly promote your business’s presence in the building, and it should also catch the eye of passersby, enticing prospective clients to visit or contact your organization.

We recommend sitting with your branding and marketing team—think about a company color and metal type that may best complement your logo. At the same time, decide on one method of contact that is most appropriate for prospective clients who see your company’s plaque on the street—a contact method may not be necessary if the sign is right outside your door. Once the content is decided upon, request a quote from our studio, and our customer service team can help you finalize your plaque design from there. Included below are five helpful tips during your company’s initial planning process.

#1 Avoid QR Codes

Every few months, a client will ask us to add a QR code to their initial plaque designs, but rarely do these customers end up wanting it on the final product. We have a bit of an aversion to QR codes at our studio, and there are two reasons why.  

QR codes are meant for use on printed media.

Barcodes are two-dimensional and almost always black and white. Etched and cast plaques are not completely flat. Cast plaques have a relief depth of 3/32”, so shadowing can distort the QR code and prevent its readability. This presents obvious issues. There is always the risk that the QR code won’t scan properly after the plaque has been created, and what’s the use of an expensive plaque with a QR code that doesn’t work?

Barcode Scanner Apps must be downloaded.

Secondly, if the QR code does scan successfully, smartphones do not automatically come with barcode scanners. The most effective QR codes offer customers a reward if they do scan and view the embedded link. That means unless you offer a discount or another type of incentive, will people use it? A simple website url may be more effective, and also relieves the fear that QR codes will become outdated.

#2 Use Reliable Contact Info

Similar to our first tip, it is important to choose a reliable contact method that will not change over time.  If an architectural signage project has a phone number that is no longer in service, the price to update the phone number on the plaque is just about as expensive as recreating the plaque entirely.  For this reason, make sure there are no typos or outdated forms of contact on your company signage. 

#3 Make Sure Your Logo is Up-to-Date

Vector files are our favorite type of file at Masterwork Plaques.  Vectors are most often created in Adobe Illustrator, so the file would end in “.ai” or “.eps”. If your company only has a jpeg file handy, send us the highest resolution file available. If needed, we can often redraw the logo in house.

Marketing departments will typically have your company’s vector file.  Make sure to send us the most up-to-date logo you have. A bronze plaque can last for decades, but if the content is outdated, you may have to remake the plaque regardless of the condition of the metal.

#4 Invest in High-Quality Materials

  Etched plaque for Barano Restaurant in Brooklyn, NY.

Our studio has many plaque options, but we typically recommend cast bronze and etched stainless steel over most other metal types. Bronze and stainless steel are high-quality, durable metals that hold up well as interior and exterior signage.  High-quality items usually come with a higher price tag, but if you want plaques that will last for decades, these plaques quickly pay you back over time.  

Too often, we see outdoor plastic and aluminum plaques that have been through too many hot summers or cold winters. Their painted backgrounds start to peel away, and those once pretty plastic plaques have dented and chipped. It is not uncommon for cheaply-made, exterior plaques to become unreadable after one or two years. Choosing high quality materials and the proper finish prevents dents and scratches that ruin the plaque’s appearance. Rather than recreating a plaque every two years, order a well-made plaque once, and you will save your company valuable time and money.  Your plaque is a reflection of your company, and a high quality sign sends a strong message to your customers.

#5 Mount Your Plaque Securely

One last piece of advice: Use our hidden stud mount technique for any plaque that is installed outside. This blind-mount technique conceals all attachment hardware from the face of the plaque, which makes it more difficult to remove and protects it against theft.  Bronze is an expensive material, and a plaque that is improperly mounted can be stolen and sold as scrap metal. Masterwork’s cast plaques come with specially developed attachment systems that can be inserted directly into the wall with an architectural grade epoxy.

“Life’s most persistent and urgent question is, what are you doing for others?” –Martin Luther King, Jr.

On Monday January 18th, Masterwork Plaques decided to honor MLK Day with an afternoon of service.  Our design department took the afternoon to volunteer at the neighborhood animal shelter, located just down the street from our studio.  BARC is a no-kill shelter for dogs and cats that highly encourages volunteers to dog-walk in the mornings and evenings, or volunteer their time in the cat loft.  In the cat loft, participants can help socialize the animals in addition to help clean the facilities and distribute food at the end of the day. 

Our employees have volunteered with the dog-walking program in the past, but for the holiday decided to spend the afternoon helping out in the cat lofts, where we met a few furry friends!

(For more information on the etched brass plaque above, and our other sample plaques, check out our pinterest page.)

WINTER AT MASTERWORK PLAQUES

Winter Storm Jonas has officially passed and has left an impressive cover of snow over New York, Brooklyn and much of the East Coast.  Many of us spent the weekend indoors, looking out our frosty windows, but the warming temperatures have already started the gradual melting of the whopping 26 inches that have fallen over the city.  Despite the slow commute to work and our slightly damp socks, most of us are happy to see that winter has officially arrived.

Now might not be the most opportune time for us to feature photos of Brooklyn on our blog, but the timely storm has coincided with the release of our last resolution for 2016.

GETTING INVOLVED IN OUR NEIGHBORHOOD

Masterwork Plaques is surrounded by many small businesses in Williamsburg, and we love being a part of this dynamic and artistic community.  2016 has a lot in store for us at our studio, and our goal is to get to know other artistic and entrepreneurial small businesses in the area, with the hope that our involvement will have a positive affect on our plaque designs, business practices and creative thinking strategies.  For the more daring locals out there, anxious to bundle up in warm scarves and furry snow boots, we’ve put together an abbreviated list of our favorite artsy Williamsburg spots that have been a source of creative inspiration for our studio. 

THE SKETCHBOOK PROJECT

This alternative library holds over 33,000 artist sketchbooks that can be submitted by anyone across the world.  This seemingly endless collection of creative journals and has been an overwhelming source of inspiration to our designers.  Artists' individual styles and clever designs are jam packed into this storefront space.  The Art Library serves as a “reading room” where anyone can scan through the many shelves filled with artwork, but many of their sketchbooks can be viewed online as well.  We have found ourselves with a sketchbook in hand, jotting down inspirational notes for new plaque designs on many occasions. 

THE JOURNAL GALLERY

Located down the street from Masterwork Plaques is an impressive converted garage space that hosts the works of many emerging artists (check out those stunning water jet cut letters!).  The Journal began in 1999 as a ‘zine that has expanded into a quarterly periodical with an accompanying gallery.  This spot has been a great destination spot for a 5-10 minute short break from our business day.  As we mentioned in our healthy workspace post, a short break can actually get the creative juices flowing and keep us more focused during the day.  The Journal’s last show was listed as one of the best gallery exhibitions of 2015 on pasunautre.com.  Their first show of 2016 opens this Wednesday, January 27th.

CHOPLET CERAMICS STUDIO

Located on Grand Avenue, Choplet Ceramic Studio functions both as a gallery and workshop space for ceramic artists for all levels (novice and experienced).  Founded by Nadeige Choplet, this ceramics studio offers all sorts of ways to try out throwing on the wheel and traditional hand building, while also providing ample space for the more advanced ceramics artist.  Our CEO and project manager have both taken classes and visited the gallery space at this studio, and it is a great source of inspiration for our more three-dimensional bronze projects.

The human body isn’t meant to sit in front of a computer for eight hours a day. At our studio, we are fortunate in that depending on the project, our work can actually take us away from the computer, whether it is to begin carving a bas-relief portrait or assemble a pattern for a bronze plaque.  These projects force us to move around the studio, and in the warmer months, sometimes even allow us to move our work outside on a nice day.

However, the majority of the week takes place at our desks, and sitting for extended periods of time is not beneficial to our overall health.  Our third resolution for 2016 is to invest our time in better habits at work, which as a result, will make our day happier, healthier and more focused, so that we can work better with you.  Our team sat down (and then stood up!) to discuss ways we can introduce healthier habits into our workplace culture. 

TAKING FREQUENT BREAKS

Studies show that taking regular breaks actually increases productivity by 6-11% throughout the day.  In fact, a 15 second break taken a few times an hour is said to reduce fatigue by 50%. We’ve downloaded the free Time Out app, which gently reminds us to take a break on a regular basis.

STAY ACTIVE

Here in New York City, many employees eat lunch at their desks or simply do not take a break to eat at all.  This habit actually reduces productivity because it does not give our brains the time to rest between tasks.  We’ve made a pact to step away for an extended break at least two times a day, in addition to taking lunch outside the office. 

Taking a walk around the block is particularly enjoyable in our neighborhood.  We can volunteer for the nearby dog shelter and walk a dog for twenty minutes to temporarily unwind during a stressful day.  Others of us have installed an app on our phones called Sworkit which provides five-minute work out routines, perfect for a break between emails or after a big project is completed.

DRINK WATER

Most of us already know that the average person should be drinking 8-10 glasses of water a day, equaling about two liters.  At work, we’ve found it is easy to stay put at your desk, answer emails and lose track of time.  Especially if you aren’t in the habit of consistently drinking water, the day can go by and after the morning coffee, you haven’t drank anything at all.  We’ve decided to keep a large water bottle at our desk, which can be carried easily with us to lunch or to plaque design meetings, so we all stay on track and stay hydrated.  Here’s to a healthy and active 2016! 

The plaque arrived on Monday...It turned out beautifully. The members of the board asked me to pass along our appreciation to you and the others involved in creating the plaque. We are very happy with the results. Congratulations to all of you for a job well done. The plaque will be admired by many people and for many years. - Sandy in Wyoming, July 2014

Small businesses rely on client feedback.  Not only do client reviews help prospective customers decide whether they should purchase a plaque, reviews also provide valuable feedback for our studio.  Customer reviews are one of the first things people see when they perform a search on Google and Yelp. Online reviews, specifically, provide “social proof” to people unfamiliar with our small company, based on the opinions of others with similar needs. 

Our resolution for 2016 is to encourage our clients to comment on our business.  We often receive kind words from our customers via email, once a plaque is installed, and we share a portion of these reviews on our website. Going forward, we encourage our clients to write their reviews directly on our Google + and Yelp! business pages, so that your opinion can be shared with a larger community of people.

Winter is here, and the holidays are quickly approaching.  For many, December 1st marks the beginning of the annual madness of holiday shopping. Throughout the month, we search, we shop, we wrap and finally, we give.  Come December 26th, empty boxes and gift-wrap are strewn about the living room, and eleven months later, we begin the cycle again.  While the holidays are filled with love, tradition, family and friends, there is an undercurrent of materialistic tendencies that can get the better of us if we’re not careful.  

So in the spirit of a meaningful and less wasteful holiday, we’ve put together a list of healthy, high quality and material-free gifts this season. 

INDOOR PLANTS

Winter can be so gray.  Bring some green into your home this year.  Not only do plants absorb carbon dioxide (and release oxygen), but many also remove toxins from the air, as well as improve your overall health and level of focus.  (For our fellow New Yorkers with not so many windows, we recommend the ZZ Plant, the Snake Plant and the Peace Lily.)

QUOTATION PLAQUES 

Small quotations and poems can be a daily source of inspiration and guidance.  Create a custom bronze or aluminum plaque in the color and finish of your choice, depicting a personal mantra or quote of your choosing.  Our custom plaques can be installed indoors or out, as metal plaques hold up well under various weather conditions.  Install the plaque in a place where you will see it everyday to encourage positivity and reflection.

FAMILY CRESTS / HOME PLAQUES

Need a gift for the family member that has everything?  Commemorate a family seal, a childhood home or family portrait as a long-lasting gift for their home.  Our studio can help you design a plaque in the size and material of your choosing.  Just send us over an image, and we can recommend a variety of techniques to pay tribute to your family’s unique history. 

GIVE THE GIFT OF EXPERIENCE 

Great plans beat “more stuff” just about any day.  Spend time with friends and family outdoors, visit a museum or see a play.  Activities often create memories that are longer lasting than the material gifts we give to each other.

GIVE BACK

Volunteering your time is a valuable gift to loved-ones and others in your community. Spend time with a grandparent or out of town relative, or donate to a charitable organization in the name of someone you love.  Helping others is the gift that gives back.

Thanksgiving is a time of gratitude.

Here at Masterwork Plaques, we have a lot to be thankful for. This past year has been a time of exciting new growth at our studio. In the past twelve months, not only have we doubled the number of plaque and medallion customers we served in 2014, but we have also redeveloped our website and renovated our studio! 

So in the spirit of Thanksgiving, we have a few people and places to thank:

OUR CUSTOMERS

Running a small business isn’t easy.  Knowing that we have a client base that appreciates our plaque products makes it all worth it.  We know that large corporations can pump out their products a little faster and maybe a little cheaper, but it means a lot knowing that our clients appreciate the Masterwork experience, for each custom plaque is made in America and designed with care. 

LOCAL BUSINESSES

New York City can be an overwhelming place to live and work. Luckily for us, Williamsburg, Brooklyn knows how to take care of its inhabitants.  These local spots have provided us with the many items we needed during our studio renovation, delicious food, and a tranquil space to unwind after a busy day at work.

Aurora Hardware – Thank you for your endless supply of nails and spackle, and for not looking at us strangely even when we’ve come back twice in the same day.

Sweethaus Coffee Shop – Thank you for your delicious coffee and your addicting cookies and cupcakes.

BagelSmith – Your bagels are a morning staple, and your generous cream cheese-to-bagel ratio does not go unnoticed!

OUR TEAM MEMBERS

During this action-packed year, our dedicated team of full-time staff and hired contractors have worked hard to make our projects shine.  Our designers, customer service agents, patina artists, and bas-relief sculptors have each helped the Masterwork Plaque business come to life.