January 11, 2016

Resolutions for 2016: Plaque Reviews

Topics: 2016, community, feedback, newsletter, nyc, resolutions, reviews, small business, Studio Updates, yelp

The plaque arrived on Monday...It turned out beautifully. The members of the board asked me to pass along our appreciation to you and the others involved in creating the plaque. We are very happy with the results. Congratulations to all of you for a job well done. The plaque will be admired by many people and for many years. - Sandy in Wyoming, July 2014

Small businesses rely on client feedback.  Not only do client reviews help prospective customers decide whether they should purchase a plaque, reviews also provide valuable feedback for our studio.  Customer reviews are one of the first things people see when they perform a search on Google and Yelp. Online reviews, specifically, provide “social proof” to people unfamiliar with our small company, based on the opinions of others with similar needs. 

Our resolution for 2016 is to encourage our clients to comment on our business.  We often receive kind words from our customers via email, once a plaque is installed, and we share a portion of these reviews on our website. Going forward, we encourage our clients to write their reviews directly on our Google + and Yelp! business pages, so that your opinion can be shared with a larger community of people.


WE WANT TO KNOW HOW WE'RE DOING.

The plaque arrived and it is just BEAUTIFUL!  Thanks so much! I am referring you to a friend of mine– she saw it and loved it too.  - Jean in California, March 2015

What can we improve upon?  We find customer reviews extremely important, as they can also suggest possible changes and ways for our studio to improve and grow over time. You can send us an email with your suggestions, or write your thoughts directly on one of our social media pages.  We do our best to deliver your plaques promptly and in sterling condition.  Quality products take time to produce, but if there were ways you think we could change for the better, we would love to have your input! 

Hearing from our clients provides us with opportunities to grow and improve as a business.

HELP US DIFFERENTIATE FROM OUR COMPETITORS.

THANK YOU SOOOO Much!! They’re PERFECT! Thank you also for your professionalism and patience towards working on the final product! I’m looking forward to working with you again. - Claudette in New York, May 2015

Because of the influential power of client reviews, customers also have the ability to decide whether our company is worth differentiating from other plaque-making companies.  Do you think we offer higher quality plaques?  What was your experience with our customer service team?  Was the plaque’s design to your liking?  Share your opinion and let the online community know what you think.  Most customers trust online reviews as much as personal recommendations, so your opinion can directly determine our success as a small business. 

SUBSCRIBE TO OUR NEWSLETTER.

Want to see what changes we have in store for 2016?  We have started a monthly newsletter for Masterwork Plaques, which will include valuable information about our business and new changes we are planning this year.  You can also follow us on Facebook and Instagram for fun photos and a sneak peak into our studio.  

 

January 4, 2016

Resolutions for 2016: Sharing Our Story

Topics: 2016, about us, masterworkplaques, nyc, our studio, resolutions, shipping, small business, Studio Updates

During the month of January, Masterwork Plaques will be posting a weekly blog entry spelling out our new year's resolutions for 2016.  This past year has been a time of change and growth for our studio, and we are planning on growing even more in the year to come.  

The first step is telling you more about who we are.

MASTERWORK PLAQUES IS A SMALL BUSINESS.  

Don't let this deter you.  As a small business, we can be personable, attentive and flexible when it comes to working with our customers.  Masterwork Plaques is a workshop of highly skilled metal artists, and though there may be fewer of us on staff than our competitors, we work quickly and efficiently with years of metal-making experience.  Your custom project receives our close attention.

OUR STUDIO IS UNIQUELY EXPERIENCED.

Masterwork Plaques creates custom bronze plaques for the following uses:  building management signage, commemorative and dedication plaques, national register plaques, water-jet cut lettering, bas-relief portraits, inset medallions, awards, logos, donor plaques--the list goes on and on.  If you can imagine it, we can probably create it.

Our studio carries a selection of different metals at a variety of price ranges.  While cast bronze plaques are the most popular choice, we also offer aluminum plaques, brass plaques, and stainless steel plaques, in addition to zinc, copper, and muntz plaques.  Each metal has its own range of benefits, and the variety of metal options allows our customers to select what works best for them.

MASTERWORK IS BASED IN NYC, SHIPPING NATIONALLY.

Our design studio is located in Brooklyn, NY within a community of skilled artisans and entrepreneurs of many trades.  We take advantage of our location as much as possible.  We believe in supporting local businesses and do our best to work with small companies in the surrounding area.  Providing finely crafted, American-made products to our customers makes us proud.

Our studio can ship to clients across the country, and can often ship overseas.  We have clients in all 50 states, and have shipped to Canada and France among other countries.

OUR PHILOSOPHY

Masterwork Plaques is a custom plaque-making studio, interested in creating one-of-a-kind plaques for businesses, building management, dedications and commemorative occasions. Our studio came into being from the desire to revolutionize the metal plaque industry, which is filled with mass-produced signage and standard memorial plaques.  We founded a business where each plaque is created from unique designs and materials of the finest quality.  We believe that plaques made to commemorate the special events in life should be, well, special!

 

November 30, 2015

Giving Thanks

Topics: community, local business, our studio, small business, studio, thanksgiving

Thanksgiving is a time of gratitude.

Here at Masterwork Plaques, we have a lot to be thankful for. This past year has been a time of exciting new growth at our studio. In the past twelve months, not only have we doubled the number of plaque and medallion customers we served in 2014, but we have also redeveloped our website and renovated our studio! 

So in the spirit of Thanksgiving, we have a few people and places to thank:

OUR CUSTOMERS

Running a small business isn’t easy.  Knowing that we have a client base that appreciates our plaque products makes it all worth it.  We know that large corporations can pump out their products a little faster and maybe a little cheaper, but it means a lot knowing that our clients appreciate the Masterwork experience, for each custom plaque is made in America and designed with care. 

LOCAL BUSINESSES

New York City can be an overwhelming place to live and work. Luckily for us, Williamsburg, Brooklyn knows how to take care of its inhabitants.  These local spots have provided us with the many items we needed during our studio renovation, delicious food, and a tranquil space to unwind after a busy day at work.

Aurora Hardware – Thank you for your endless supply of nails and spackle, and for not looking at us strangely even when we’ve come back twice in the same day.

Sweethaus Coffee Shop – Thank you for your delicious coffee and your addicting cookies and cupcakes.

BagelSmith – Your bagels are a morning staple, and your generous cream cheese-to-bagel ratio does not go unnoticed!

OUR TEAM MEMBERS

During this action-packed year, our dedicated team of full-time staff and hired contractors have worked hard to make our projects shine.  Our designers, customer service agents, patina artists, and bas-relief sculptors have each helped the Masterwork Plaque business come to life.

 

August 3, 2015

Building Management Plaques: Company Signage

Topics: Bronze Plaques, building management, cast plaques, etched plaques, logo plaques, logos, management plaques, nyc, signage, small business, Stainless Steel Plaques, Aluminum Plaques

Building management plaques, metal building owner signs and leasing agent markers are an excellent way to both to secure property and provide a stylish statement piece recognizing building ownership.  Our studio specializes in the creation of these custom building plaques, translating your company’s logo and business information into an eye-catching work of cast metal art.  Our studio also offers discounts on quantity plaque orders, understanding that our property management, building owner, landlord and leasing agent clients often work with multiple properties. 

 

Building management plaques have a great amount of flexibility in regards to their design.  Material, size, border style and finishing techniques can be tailored to the brand and personality of each company and property location.  For example, bronze and brass plaques are typically associated with a more traditional styled building, whereas a stainless steel or aluminum plaque is visually more contemporary and match modern construction.

We also can offer a variety of border styles and finishing techniques, shown on our plaque options page, that can set your plaque apart from the rest. 

 

 Random Orbital, Satin and Polished finishes Random Orbital, Satin and Polished finishes

 

Finally, Masterwork Plaques offers secure installation techniques that both seamlessly integrate into a plaque's design and protect against any risk of theft. For more information on building management plaques, contact us at masterworkplaques@gmail.com. 

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