Advice from the Plaque-Makers: Make a Sign that Lasts

Exterior building signage is necessary for just about every type of business. When it comes to designing company plaques, it can be tempting to jam-pack each sign with addresses, tag lines and contact info to give the casual passerby more than one way to reach out to your business. While employee email addresses, phone numbers and physical addresses can all be helpful, an outdoor plaque may not need all of these elements.

To prevent overcomplicating your corporate signage, focus on the company name, logo, and your overall brand identity. The outdoor plaque should clearly promote your business’s presence in the building, and it should also catch the eye of passersby, enticing prospective clients to visit or contact your organization.

We recommend sitting with your branding and marketing team—think about a company color and metal type that may best complement your logo. At the same time, decide on one method of contact that is most appropriate for prospective clients who see your company’s plaque on the street—a contact method may not be necessary if the sign is right outside your door. Once the content is decided upon, request a quote from our studio, and our customer service team can help you finalize your plaque design from there. Included below are five helpful tips during your company’s initial planning process.

#1 Avoid QR Codes

Every few months, a client will ask us to add a QR code to their initial plaque designs, but rarely do these customers end up wanting it on the final product. We have a bit of an aversion to QR codes at our studio, and there are two reasons why.  

QR codes are meant for use on printed media.

Barcodes are two-dimensional and almost always black and white. Etched and cast plaques are not completely flat. Cast plaques have a relief depth of 3/32”, so shadowing can distort the QR code and prevent its readability. This presents obvious issues. There is always the risk that the QR code won’t scan properly after the plaque has been created, and what’s the use of an expensive plaque with a QR code that doesn’t work?

Barcode Scanner Apps must be downloaded.

Secondly, if the QR code does scan successfully, smartphones do not automatically come with barcode scanners. The most effective QR codes offer customers a reward if they do scan and view the embedded link. That means unless you offer a discount or another type of incentive, will people use it? A simple website url may be more effective, and also relieves the fear that QR codes will become outdated.

#2 Use Reliable Contact Info

Similar to our first tip, it is important to choose a reliable contact method that will not change over time.  If an architectural signage project has a phone number that is no longer in service, the price to update the phone number on the plaque is just about as expensive as recreating the plaque entirely.  For this reason, make sure there are no typos or outdated forms of contact on your company signage. 

#3 Make Sure Your Logo is Up-to-Date

Vector files are our favorite type of file at Masterwork Plaques.  Vectors are most often created in Adobe Illustrator, so the file would end in “.ai” or “.eps”. If your company only has a jpeg file handy, send us the highest resolution file available. If needed, we can often redraw the logo in house.

Marketing departments will typically have your company’s vector file.  Make sure to send us the most up-to-date logo you have. A bronze plaque can last for decades, but if the content is outdated, you may have to remake the plaque regardless of the condition of the metal.

#4 Invest in High-Quality Materials

  Etched plaque for Barano Restaurant in Brooklyn, NY.

Our studio has many plaque options, but we typically recommend cast bronze and etched stainless steel over most other metal types. Bronze and stainless steel are high-quality, durable metals that hold up well as interior and exterior signage.  High-quality items usually come with a higher price tag, but if you want plaques that will last for decades, these plaques quickly pay you back over time.  

Too often, we see outdoor plastic and aluminum plaques that have been through too many hot summers or cold winters. Their painted backgrounds start to peel away, and those once pretty plastic plaques have dented and chipped. It is not uncommon for cheaply-made, exterior plaques to become unreadable after one or two years. Choosing high quality materials and the proper finish prevents dents and scratches that ruin the plaque’s appearance. Rather than recreating a plaque every two years, order a well-made plaque once, and you will save your company valuable time and money.  Your plaque is a reflection of your company, and a high quality sign sends a strong message to your customers.

#5 Mount Your Plaque Securely

One last piece of advice: Use our hidden stud mount technique for any plaque that is installed outside. This blind-mount technique conceals all attachment hardware from the face of the plaque, which makes it more difficult to remove and protects it against theft.  Bronze is an expensive material, and a plaque that is improperly mounted can be stolen and sold as scrap metal. Masterwork’s cast plaques come with specially developed attachment systems that can be inserted directly into the wall with an architectural grade epoxy.

Masterwork Plaques can provide a large range of options when translating imagery, graphics and portraits into cast bronze plaques.  One of the most unique and artistic methods we use is what is called a “bas-relief” technique.  This hand carving technique is a time-intensive, one-of-a-kind process, created with help from our studio’s experienced clay artists. “Bas-relief” is a traditional method of low relief sculpture, and is often found on historic bronze plaques. While it is most often associated with portraits, it can be used for logos, architectural renderings and depictions of plants, animals and people. Bas-relief imagery adds an authenticity and character to your cast bronze plaque project that can't be matched.

The bas-relief carving process starts with an image.  When creating portrait plaques, we ask our customers to provide an image of the person they are looking to memorialize in bronze.  We then share this image with our clay artists and after sitting with the portrait; they attempt to capture the person’s features, smile and unique qualities in clay.  Our studio works closely with both our clients and sculptors to ensure that the carving has a true likeness to the subject. 

Once the clay carving is complete, our designers mold the carving using a two-part rubber mold, and finally cast it again in plastic.  This gives us a more sturdy relief pattern that is safe for casting in bronze.  After the portrait plaque is cast in bronze, we then finish our bronze plaques with a true chemical patina, so that the bronze plaque will last for years, without the risk of peeling or chipping.

 Important notes for Bas-Relief Portrait Plaques

• The subjects face must be at least 6” high from chin to crown.
• The provided image must be of high quality with minimal pixilation, blurriness, and shadowing.
• Two rounds of revisions are included, to ensure a true likeness to the subject.
• Manufacturing time is approximately 8-10 weeks after the order is placed. 

Bas-relief carvings are a great way to differentiate your plaque from the mass-produced signage and template based memorial plaques that too often dominate in the plaque-making industry.  Our studio has created portrait plaques, historical markers, and even architectural renderings using bronze bas relief.  Masterwork Plaques is committed to revolutionizing the plaque making business, from a field with mass-produced signage and standard template based plaques, into an industry where each plaque is created from unique designs and materials of the finest quality. 

Building management plaques, metal building owner signs and leasing agent markers are an excellent way to both to secure property and provide a stylish statement piece recognizing building ownership.  Our studio specializes in the creation of these custom building plaques, translating your company’s logo and business information into an eye-catching work of cast metal art.  Our studio also offers discounts on quantity plaque orders, understanding that our property management, building owner, landlord and leasing agent clients often work with multiple properties. 

Building management plaques have a great amount of flexibility in regards to their design.  Material, size, border style and finishing techniques can be tailored to the brand and personality of each company and property location.  For example, bronze and brass plaques are typically associated with a more traditional styled building, whereas a stainless steel or aluminum plaque is visually more contemporary and match modern construction.

We also can offer a variety of border styles and finishing techniques, shown on our plaque options page, that can set your plaque apart from the rest. 

Random Orbital, Satin and Polished finishes

Finally, Masterwork Plaques offers secure installation techniques that both seamlessly integrate into a plaque's design and protect against any risk of theft. For more information on building management plaques, contact us at masterworkplaques@gmail.com. 

What fonts can be used on a cast bronze plaque?

Fonts are great tools for setting the tone of your cast bronze plaque.  When the designers here at Masterwork Plaques create a custom layout for your plaque, we think about the content of the piece, the client’s aesthetic, the intention of the plaque, where it will be installed, and who will see the plaque on a day-to-day basis.  Typically our designers think about fonts in three main categories: serifs, sans serifs and scripts.

Serif fonts typically have the most traditional look.  The word “serif” is defined as "small decorative lines added as an embellishment on the basic form of a letter".  Classic examples of a serif font are Times Roman, Garamond and the font "Cochin" as shown above.  These fonts are very well suited for commemorative plaques and dedication plaques as they have a more distinguished feel and look.

Sans serif fonts have a more modern aesthetic.  The most classic examples of sans serif fonts are Arial (shown above) and Helvetica.  These fonts do not have decorative embellishments on each letter; instead, they have a clean and simple shape.  Sans serif fonts are perfect for signage as they are easy to read from a distance.  They are also excellent choices for regulation plaques and property management plaques.

Script fonts are based on handwritten cursive, but are typically more elegant and calligraphic.  Script fonts can be either formal or informal depending on their use.  While our designers typically use scripts less often than serif and sans serif fonts, they can be the perfect choice for a formal bronze plaque or a plaque created for personal use.

Determining the Proper Metal for your Plaque Project

After browsing through various plaques online and in your neighborhood, you have very likely come across both bronze and aluminum plaques.  Both plaque types are very popular and are used for both indoor and outdoor use, for traditional and unique purposes.  Masterwork Plaques creates both cast aluminum and cast bronze plaques at our studio, and each plaque is custom-made to your liking.  After working with each metal type over the years, we would recommend aluminum and bronze plaques for different applications. 

CAST BRONZE PLAQUES

The benefit of a cast bronze plaque is its exceptional durability.  Bronze is an alloy made primarily of copper and tin.  It is stronger and harder than any other common metal alloy, with the exception of stainless steel.  This makes a cast bronze plaque an ideal choice for exterior plaques used as standard signage, commemorative plaques, memorials and plaques that are inset into the ground. Cast bronze will hold up well against a variety of weather conditions and is finished with a clear lacquer for extra protection.  If you are looking for a plaque installed under foot, bronze plaques hold up well under heavy foot traffic. Bronze is also the most traditional material used for plaques, so this metal type will give your project a look of class, distinction and strength.  Bronze plaques have a recognizable luster created by the application of a true chemical patina, which holds up better than a paint or stain.

Benefits of Cast Bronze:

• Durability and strength
• Classic, traditional look
• Ability to hold fine detail
• Rich luster and chemical patina
• Wall installation and in-ground installation

CAST ALUMINUM PLAQUES

Cast aluminum plaques have unique benefits of their own.  Although aluminum is a much softer metal, it is significantly lighter in weight than cast bronze, while still retaining the ability to hold up well against a variety of weather conditions. The silver coloring of aluminum plaques also has a sleek, contemporary look, perfect for modern buildings with a materials palette of glass and steel. Aluminum is durable enough for both interior and exterior plaque installations, and can be mounted to just about any type of wall, stone or platform, as can bronze. However, because of the softness of the metal, aluminum plaques are not recommended for plaques that are inset into the ground or installed in very high-usage areas.  At our studio, cast aluminum is a great alternative to a bronze plaque if you are looking to create a large durable plaque on a smaller budget.  The background of an aluminum plaque can be painted virtually any color, making it a nice choice for corporate logo plaques or other graphic signs where the company’s colors are integral to the overall design.

Benefits of Cast Aluminum:

• Lightweight metal
• Budget friendly
• Contemporary, silver coloring
• Colored backgrounds
• Wall-only installation

For more information on the metal types we offer at our studio, check out our material options on our website.