The Renovation of Edgewood Shopping Center, 72" x 48" Cast Bronze Plaques

Masterwork Plaques was invited to create two large-scale commemorative plaques for the Edgewood Plaza Shopping Center, located in Palo Alto, CA, which were recently installed in May 2015.  The shopping center was originally developed by the well-known real estate developer, Joseph Eichler, in the mid-1950’s.  Over the past few years, the site has gone through restoration and redevelopment by Sand Hill Property Company.  Our custom-designed bronze plaques include the original site plans created by Eichler and architect A. Quincy Jones in 1955, in addition to providing a brief history of Eichler’s well-known “California Modern” style. 

Image provided by Sand Hill Property Company and the Charles E. Young Research Library, UCLA.

Joseph Eichler developed over 11,000 affordable houses in California, and is considered one of the most influential builders of his day.  He was influenced by the styles of Frank Lloyd Wright and Mies van der Rohe, and even lived in a Frank Lloyd Wright house himself.  His goal was to “bring the outside in” with floor to ceiling windows, patios and gardens.  He incorporated these ideas into Edgewood Plaza, the only commercial property Eichler ever built. The original shopping center was considered a landmark for its suburban post-war design, and for this reason, the two custom bronze plaques were created.  

Edgewood Plaza: Cast Bronze Plaque (1 of 2)

Our studio was able to recreate several of Eichler’s original site drawings and architectural plans in bronze. Taken from a scan from historic archives, the first plaque shows two different renderings created in the mid 1950’s (the third is a photograph from 2014).  Our studio can depict historic renderings in two ways: either illustrated in flat-relief, or recreated as a photo-rendered image.  The illustrated drawing spans across the bottom half of the first plaque.  This drawing from A. Quincy Jones was originally rendered in a simple black and white style. We felt this style was important to keep alive when translated into bronze. The second image in the top left corner of the first plaque is rendered in a photographic style, because the original rendering was composed of complex shading, more like a photographic image.  It is contrasted with a photo from the 2014 renovated site to its right. On the second plaque (shown below), the original illustrated plan view from the 1955 shopping center is shown contrasted against its 2014 renovated layout, giving us another before and after look at Edgewood Plaza, then and now.

Edgewood Plaza: Cast Bronze Plaque (2 of 2)

Masterwork Plaques has worked with many commercial properties in the past on projects ranging in complexity from building management plaques, to historic commemorations and landmark projects.  For a bronze plaque project of this scope, “before and after” images both commemorate the original designs and welcome any changes to the newly renovated properties.  The custom plaques also provide an opportunity for education and historic context for the casual passerby.  For more information on historic landmark plaques and building management plaques, send us an email at masterworkplaques@gmail.com.

Central Park: East Side at 107th Street entrance just south of the Harlem Meer

Masterwork Plaques recently collaborated with the Central Park Conservancy and the NYC Parks Department to recreate a historic commemorative plaque.  Designed and installed just in time for spring of 2015, this custom bronze plaque is an exact replica of the original dedicated in 1906, which was lost sometime in the 1970’s.

2015 Replica of the original McGown's Pass plaque

McGown’s Pass (sometimes spelled “McGowan’s”) is a small part of the northeast section of Central Park and is named after the McGown family, who owned a tavern in the area from 1756 until the Revolutionary War.  The plaque commemorates the area’s advantageous position during the British occupation of New York from 1776 to 1783, in addition to its use during the War of 1812, where Fort Clinton was built to better arm and protect the city.  McGown’s Pass is a high-topographical point in the park, and today, a commemorative site (where the newly installed plaque can be found) rests at the high point of the hill. 

McGown's Pass site, Before and After; Black and white photo courtesy of the Central Park Conservancy.

Masterwork Plaques was able to recreate this custom-shaped plaque from the reference of two black and white photos and an incomplete image of the original design plans.  This was the only remaining evidence of the original plaque’s design.  Using our extensive font library, we were able to design and customize each letter to best imitate the look of the original hand-tooled type.  Masterwork Plaques also modified our lamb’s tongue decorative border to include a sloped and dimensional ogee curve and custom corner details, which were present on the original historic plaque. Custom rosettes were also replicated and hand-carved based on the specifications on the original design plan. 

  Photo of the original plaque, courtesy of the Central Park Conservancy

Most importantly, when replicating a historic bronze plaque, is to capture the natural aged, antique look of a real chemical patina.  Masterwork Plaques’ offers specialty services from highly skilled artisans who can imitate natural tarnishing, corrosion, and weathering that occurs over time.  A true chemical patina chemically changes the surface color of the bronze, which eliminates the possibility of chipping away or peeling off over time, as occurs with a layer of paint or a stain from imitation patinas.  Oftentimes plaque companies will apply a layer of paint rather than a chemical patina, which is cheaper, but will not last the test of time.

All of these elements were vital to creating an exact replica of this historic bronze plaque. Techniques from this project can be used on any plaque project, whether the goal is to replicate a historic landmark, or to simply add an antique quality to any personal or commercial plaque that may aim to look like it has been in place for decades.  Our studio specializes in these custom design techniques.  Masterwork Plaques came into being from the desire to revolutionize the bronze plaque industry so that each plaque is created with one-of-a-kind designs and materials of the finest quality.

Starbucks Coffee: N7th Street, Williamsburg, Brooklyn

These newly installed Starbucks medallions were created to commemorate the origin of the renowned coffee company in Seattle and welcome the franchise to Williamsburg, Brooklyn. The eight-inch diameter bronze medallions are installed in the second Starbucks location in Williamsburg, and share the space with other works of art from local Brooklyn artisans. The two bronze medallions are inset into a custom walnut table, suited for coffee tastings, and depict an image of the original “Pike’s Place” café and the Williamsburg bridge using traditional bas-relief techniques. Customers sitting in the café are encouraged to interact with the bronze while tasting coffee from around the world.  The bronze coffee beans and various hand-carved cocoa leaves give each plaque a unique tactile texture and give the tasting area an artisanal and unique quality.  New collaborations with Starbucks are underway at our studio, with every new medallion created commemorating the local histories from each unique location.  

Custom bronze medallions modernize and differentiate familiar spaces.  With thousands of locations across the country and world, the unique artworks are what set the Williamsburg Starbucks location apart, making the café feel local, original and a part of the Williamsburg community. Each medallion features a custom border made from casting actual coffee beans, which make the bronze insets unique to Starbucks.  Cast bronze medallions can be created at any size and shape using bas-relief carving techniques and can be customized with photographs, carvings, tactile objects and text.   

How can I add a portrait or photograph to a cast bronze plaque?

More often than not, cast bronze memorial and commemorative plaques will include an image of a loved one, principal, board member or friend in addition to a paragraph listing their accomplishments.  Our studio can recreate portraits and photographs onto a cast bronze plaque in one of three ways: photo-rendered portraits, bas-relief portraits and illustrated portraits.

bas-relief portraits

The most traditional portrait type is created using a bas-relief technique.  Using this method, one of our professional artists will hand carve a sculpted portrait of the subject based on the photograph of your choice. Originally carved in clay, then molded and cast in bronze or aluminum, this technique largely relies on the skills of our clay artists. This portrait technique takes 8-10 weeks to complete, and is the most expensive portrait option we offer.

PHOTO-RENDERED PORTRAITS

One of our studio's more contemporary techniques we use for portraits is the photo-rendering technique.  This method digitally translates a high-resolution photograph into a low relief, multi-dimensional casting.  It retains many of the details of the photograph, ensuring a high-quality exact reproduction in bronze.  This is a less time-consuming technique, with manufacturing time running around 4 weeks.  It is also the most affordable portrait option at our studio.

illustrated portraits

Another more contemporary portrait technique is the illustrated portrait option.  Our designers will use a photograph of your choice as a template for a black & white illustrated drawing of the subject.  All the white areas in the illustration will convert into raised bronze colored areas on the plaque, and the black portions of the drawing will be recessed and dark and will become the plaque background. Manufacturing time for an illustrated plaque runs around 5-6 weeks.  

LAFD Metro Fire Communications Center on Temple Street, Los Angeles, CA

Commissioned by the Los Angeles Fire Department, these bronze castings memorialize Captain Matthew McKnight, a fallen firefighter and 31-year veteran of the LAFD.  The twelve inch diameter medallions were created in cast bronze, using the logo of the city's fire department. Based on the preferences of the client, the medallion was filled with three different paint colors, rather than a standard chemical patina.  

In addition to the bronze medallion, a larger plaque was created for a memorial wall dedicated in McKnight's name.  This central plaque includes the circular memorial medallion and an illustration of McKnight's personal captain's badge. This illustration was created based off of a photograph provided by the client, and replicated by our designers at our studio.  The black areas are translated into raised bronze colored areas on the finished plaque, whereas the white areas are translated as recessed and become the same level as the plaque's background.  Masterwork Plaques can translate any object, landscape or portrait into a flat relief illustration using this technique.  

LAFD Badge, Photograph courtesy of the LAFD

Studio Illustration with McKnight's badge number

Donations can be made to the LAFD website in honor of Captain McKnight on their donations page.

What borders can I add to my cast bronze plaque?

Cast bronze plaques can be created with a variety of different border styles.  Typically a cast bronze plaque will have a simple border that is raised extending about ¼” from the edge of the plaque.  Borders are typically recommended on most cast bronze plaques, as they give the piece a finished and refined quality and also protect the central text and graphics from general damage. However, on occasion a borderless cast plaque may be preferred if the plaque will be inset into brick or into the ground and needs to have a seamless and integrated look with its surroundings. If a border is preferred, a standard single line border can be expanded to a double line border, beveled edge border, or even a combination of more than one border technique.  These borders are standard at our studio and are included in the price of the plaque (shown below).

What fonts can be used on a cast bronze plaque?

Fonts are great tools for setting the tone of your cast bronze plaque.  When the designers here at Masterwork Plaques create a custom layout for your plaque, we think about the content of the piece, the client’s aesthetic, the intention of the plaque, where it will be installed, and who will see the plaque on a day-to-day basis.  Typically our designers think about fonts in three main categories: serifs, sans serifs and scripts.

Serif fonts typically have the most traditional look.  The word “serif” is defined as "small decorative lines added as an embellishment on the basic form of a letter".  Classic examples of a serif font are Times Roman, Garamond and the font "Cochin" as shown above.  These fonts are very well suited for commemorative plaques and dedication plaques as they have a more distinguished feel and look.

Sans serif fonts have a more modern aesthetic.  The most classic examples of sans serif fonts are Arial (shown above) and Helvetica.  These fonts do not have decorative embellishments on each letter; instead, they have a clean and simple shape.  Sans serif fonts are perfect for signage as they are easy to read from a distance.  They are also excellent choices for regulation plaques and property management plaques.

Script fonts are based on handwritten cursive, but are typically more elegant and calligraphic.  Script fonts can be either formal or informal depending on their use.  While our designers typically use scripts less often than serif and sans serif fonts, they can be the perfect choice for a formal bronze plaque or a plaque created for personal use.

Thoroughbred Walk of Champions, Arcadia, CA

 The newly installed Thoroughbred Walk of Champions was inaugurated with a festive community ceremony a few weeks ago on Huntington Drive near the Santa Anita Racetrack in California.  Spearheaded by local volunteer fundraisers, the walk of fame features an initial 67 custom bronze plaques set into the sidewalks. This bronze inset Walk of Fame will be expanded over future years to continue to commemorate the long history of horse racing in Arcadia and the West Coast.

Each bronze inset recognizes a different horse, jockey, trainer, owner or other notable who has made significant contributions to California racing.  Listed inside the decorative horse shoe are the accomplishments and awards of each honoree.  Sixty of the 67 installed panels commemorate Cornerstone Champions, representing the deceased jockeys and horses.  These cornerstone champion plaques feature a small cornerstone emblem in the lower right corner of the plaque in addition to the birth and death dates of the honoree.  The remaining seven plaques honor the 2014 living inductees, which will be added to yearly.  

Among many distinguished guests was Jockey Laffit Pincay, Jr., shown with his honorary bronze inset at the opening ceremony above.  In addition, the devoted volunteer fundraising committee was introduced and congratulated for the successful project for Downtown Arcadia that will be enjoyed for years to come. (Sandy Snider, Gail Marshall, and Beth Costanza are shown below with the inaugural bronze dedication plaque commemorating Santa Anita park).

As proven by this great project, Walks of Fame featuring custom bronze plaques can be a long-lasting source of pride for a community. 

Walk of fame projects:

• Work in series, guiding visitors through a section of town.
• Are expandable in future years.
• Promote tourism.
• Promote community pride and local interest.
• Are educational and honor individuals and events.
• Commemorate donors and aid in fundraising campaigns.
  

What is the benefit of a textured background on a cast bronze plaque?

The recessed background of a cast bronze plaque is typically created with a subtle background texture and color, which provides contrast to the plaque’s raised text and border elements.  If a large plaque is created without a background texture, the casting process can leave subtle water marks on the surface of the background. These marks are normal occurrences on larger plaques, which are caused by the pouring of the molten bronze in the casting process.  Masterwork Plaques encourages textures on larger plaque projects to help disguise these flow marks, unless the client prefers the natural texture-free look.

We offer a variety of textures that range from subtle to dramatic.  The leatherette and pebbled backgrounds are two of our most popular choices for clients looking for only slight variations in the background.  Both textures are subtle and are best for plaques with a heavy amount of text and graphics, as they do not distract the viewer.

Textured backgrounds can also make your cast bronze plaque look distinctive and artistic. For a more striking texture, we would recommend the travertine and sculptured texture options.  For plaques with a decent amount of background space, we recommend textures which are more dramatic, to keep these open areas interesting. All of our textures can be used to differentiate your plaque project from the mass-produced, template based signage.  More information on background textures and other decorative elements can be found on our material options pages.